NAME: STREET WISE
GENRE OF MUSIC: GRIME/UK RAP/UK HIPHOP
I decided to choose this genre of music as the results on my magazine survey show that people want to read about this type of music the most. Other reasons why I chose this genre of music is that by doing "Grime" it will make my research a lot easier as it originated from London and is extremely popular with people in sixth form.
TARGETED AUDIENCE: My targeted audience would be people of the age of 18 and below as this specific genre of music is more popular with "the youth" rather than adults.
INSTITUTIONS: Independant Production
The Advantages of this type of institutional background is that it gives the magazine that I am creating more uniqueness as this type of music is so unique compared to other genres of music.
DESIGN
FONT: 
I have chosen this font for the name of the magazine "street wise". The letters will be coloured in creating this graffiti type of writing. This "graffiti writing" represents the grime/uk rap industry. There is this stereotype image of the grime scene of how all the artists rap about guns, crime and drugs and this magazine looks, in my opinion, at the more talented artists who have more meaning in their songs.
OTHER FONTS:
Here are some other fonts that i was thinking of using. Some of them may still be used in the magazine for article's headlines and information in the magazine. For example the last font I am probably going to use for a title or heading in my magazine's interview on the double page spread.
PAGE LAYOUT/DESIGN
For my frontcover I want to have the background as a photo of me and some of my friends dressed in hoodies to emphasize the "street" theme I am going for with this magazine. To highlight this point even more I want us leaning on a wall in camden, where there is also a Banksy graffiti on the wall. I want this in the background as Banksy is one of the most unique artists and I want to emphasize the uniqueness of the type of music that grime and UK rap is. Here is a picture of the wall where the banksy graffiti is situated.
For my contents page I am thinking of having a picture of some other more typical graffiti writing as the background to keep this theme of "the streets" and this sterotypical image of the youth. The font will be one of the fonts I have shown in the previous section of this plan. The font will not change in the whole contents page. There will also be some picture relevant to the article titles such as where is says "INTERVIEW WITH I.N.C" there will be a picture of the rapper.
For my double page spread I am having a black background with different sections of the writing in different colours but mostly the same font. I want to still capture this image of "the streets" as I believe it is a key factor in influencing this particular type of readers acceptance of this magazine and inturn make it more intriguing.
CONTENT
On the frontcover I have explained the background picture in the previous section. I want the articles spread out on the page all in big graffiti writing or this type of faded writing (third example in the "other fonts" section.) There will be no other picture on the frontcover as I want to keep the image of Banksy in the background as I feel is the key feature of the frontcover. I haven't decided on the font colour exactly but as it is graffiti writing I will probably do it in quite a typical style where it is coloured in a few colours that mix well together and with the background.
In the contents page I want it layed out with all he articles and three pictures spread out along the page obviously nearer to the articles they are relevant to. The graffiti background is my main idea at the moment but I need to find a colour of graffiti that won't make the writing ilegible and easier to read.
On my double pagespread I want to have a black background as I've said as this goes well with all the fonts and colours I have chosen. On the first page there will be quite a big article on "grime" and "UK rap" and the history of this type of music. This will take up most of the first page but I may add another article showing how many people who started in the "uk rap scene"
have become quite big as I want it to contrast an article I have read a long time go title "WHAT TALENT COMES FROM THE UK?". Obviously it was in a music magazine and that this title doesn't referr to every type of talent just the people in the rap industry which I believe is very wrong and inturn I want to show this with the article I write.
On the second mage of my double page spread I am showing a close up on one rapper called I.N.C (real name James Kelly). I will have a small article explaining how UK rappers can get big and then afterwards with have a detailed interview with James including pictures of him aswell.
LANGUAGE
My magazine already has this quite stereotypical image of the youth in the UK but I don't want the reader to think because of this that all the writing is going to be in slang and extremely coloquial language. The language that I use may be slightly coloquial in certain parts but this does not mean I won't use the appropriate grammer in my articles. Some of the main terminology used in my magazine may seem quite dialectal but it is just the terms used by the young people of the UK. Overall, some of the writing may not make 100 percent sense to an adult but, to a person interested in this type of music, it would be extremely clear.
