Investigation into magazine industry and why sales are plummeting, concept of audience fragmentation

Newsstand sales of magazines fell by 6.3% in the first half of 2008.

This is obviously due to the rising of gas and food costs are causing people send less money on non essentials.

People are saying that it is just the "impact of the economy"

People are obviously shopping cautiously and less frequently, avoiding impulse buying (which magazines are).

There are many discussions as to why women magazines sales are plummeting.

There are said to be five main reasons.

1. not much variety in the magazine covers

2. photo shop is out of hand

3. alot of "news you can't use"

4. alot of people can't actually afford what is being advertised in the magazine

5. the internet is a much easier way of getting information thats in the magazines